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	<title>Comments on: Small Biz Fails to Use Twitter Effectively</title>
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	<link>http://nmc.itdevworks.com/index.php/2009/11/small-biz-fails-to-use-twitter-effectively/</link>
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		<title>By: Leslie Westmoreland</title>
		<link>http://nmc.itdevworks.com/index.php/2009/11/small-biz-fails-to-use-twitter-effectively/comment-page-1/#comment-1141</link>
		<dc:creator>Leslie Westmoreland</dc:creator>
		<pubDate>Thu, 05 Nov 2009 23:25:27 +0000</pubDate>
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		<description>Hi Neicole,

Good information. I think too many times people tend  to jump on the &quot;band wagon&quot; of social media just to say they are doing it, but forget to strategize  a plan. I could definitely use the tool more consistently, but want to keep it professional. I am following you on Twitter and I look forward to more information like this. 

My best,
L. Westmoreland</description>
		<content:encoded><![CDATA[<p>Hi Neicole,</p>
<p>Good information. I think too many times people tend  to jump on the &#8220;band wagon&#8221; of social media just to say they are doing it, but forget to strategize  a plan. I could definitely use the tool more consistently, but want to keep it professional. I am following you on Twitter and I look forward to more information like this. </p>
<p>My best,<br />
L. Westmoreland</p>
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		<title>By: uberVU - social comments</title>
		<link>http://nmc.itdevworks.com/index.php/2009/11/small-biz-fails-to-use-twitter-effectively/comment-page-1/#comment-1132</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Thu, 05 Nov 2009 01:25:41 +0000</pubDate>
		<guid isPermaLink="false">http://nmc.itdevworks.com/?p=1032#comment-1132</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by neicolec: Small Biz fails to use Twitter effectively. Results of my small survey on #smlbiz. #Twitter http://bit.ly/2j6iye...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by neicolec: Small Biz fails to use Twitter effectively. Results of my small survey on #smlbiz. #Twitter <a href="http://bit.ly/2j6iye.." rel="nofollow">http://bit.ly/2j6iye..</a>.</p>
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		<title>By: Neicole</title>
		<link>http://nmc.itdevworks.com/index.php/2009/11/small-biz-fails-to-use-twitter-effectively/comment-page-1/#comment-1131</link>
		<dc:creator>Neicole</dc:creator>
		<pubDate>Thu, 05 Nov 2009 00:16:57 +0000</pubDate>
		<guid isPermaLink="false">http://nmc.itdevworks.com/?p=1032#comment-1131</guid>
		<description>I agree. I&#039;m surprised how often businesses mis-interpret &quot;building relationships&quot; to mean tweeting constantly about mundane, personal info.</description>
		<content:encoded><![CDATA[<p>I agree. I&#8217;m surprised how often businesses mis-interpret &#8220;building relationships&#8221; to mean tweeting constantly about mundane, personal info.</p>
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		<title>By: Neicole</title>
		<link>http://nmc.itdevworks.com/index.php/2009/11/small-biz-fails-to-use-twitter-effectively/comment-page-1/#comment-1130</link>
		<dc:creator>Neicole</dc:creator>
		<pubDate>Thu, 05 Nov 2009 00:16:03 +0000</pubDate>
		<guid isPermaLink="false">http://nmc.itdevworks.com/?p=1032#comment-1130</guid>
		<description>Good luck with your social media efforts, Nathan.</description>
		<content:encoded><![CDATA[<p>Good luck with your social media efforts, Nathan.</p>
]]></content:encoded>
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		<title>By: Nathan Mathews</title>
		<link>http://nmc.itdevworks.com/index.php/2009/11/small-biz-fails-to-use-twitter-effectively/comment-page-1/#comment-1127</link>
		<dc:creator>Nathan Mathews</dc:creator>
		<pubDate>Wed, 04 Nov 2009 17:36:14 +0000</pubDate>
		<guid isPermaLink="false">http://nmc.itdevworks.com/?p=1032#comment-1127</guid>
		<description>Thank you for this post, I am helping out a friends small biz (www.kurufootwear.com) with twitter (@kuru_footwear)  and other social media programs.  It was interesting to compare ourselves to these other business in your surveys.  I appreciate your post, I am also excited to try out a few of the tools that you mentioned here.  

Thank you,

Nathan</description>
		<content:encoded><![CDATA[<p>Thank you for this post, I am helping out a friends small biz (www.kurufootwear.com) with twitter (@kuru_footwear)  and other social media programs.  It was interesting to compare ourselves to these other business in your surveys.  I appreciate your post, I am also excited to try out a few of the tools that you mentioned here.  </p>
<p>Thank you,</p>
<p>Nathan</p>
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		<title>By: Bob MacNeal</title>
		<link>http://nmc.itdevworks.com/index.php/2009/11/small-biz-fails-to-use-twitter-effectively/comment-page-1/#comment-1120</link>
		<dc:creator>Bob MacNeal</dc:creator>
		<pubDate>Tue, 03 Nov 2009 21:18:02 +0000</pubDate>
		<guid isPermaLink="false">http://nmc.itdevworks.com/?p=1032#comment-1120</guid>
		<description>I&#039;m confounded by how many luminaries in my field tweet about airport delays, Halloween costumes, and how they overslept.

Professional and Personal Personae:
Twitter users might consider having a minimum of two Twitter personae to match the profile of the followers.  For example, a persona for professional tweets that are informative and enlightening to followers AND a personal persona for the insipid blather that many would-be professionals trowel out.</description>
		<content:encoded><![CDATA[<p>I&#8217;m confounded by how many luminaries in my field tweet about airport delays, Halloween costumes, and how they overslept.</p>
<p>Professional and Personal Personae:<br />
Twitter users might consider having a minimum of two Twitter personae to match the profile of the followers.  For example, a persona for professional tweets that are informative and enlightening to followers AND a personal persona for the insipid blather that many would-be professionals trowel out.</p>
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