Comments on: Don’t Shoot the Messenger http://nmc.itdevworks.com/index.php/2009/10/dont-shoot-the-messenger/ Tue, 07 Sep 2010 19:20:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://nmc.itdevworks.com/index.php/2009/10/dont-shoot-the-messenger/comment-page-1/#comment-762 admin Sun, 11 Oct 2009 03:32:32 +0000 http://nmc.itdevworks.com/?p=895#comment-762 Hi, Davina. Know what you mean. I was talking with someone recently who mentioned creating a blog for a VP, only the VP wasn't doing any of the blogging. I think that's exactly the kind of thing that a segment of people will care about and want to know. It's the kind of thing I'm expecting tools to help uncover. On the other hand, if people are upfront about the fact that they are not creating all the content, consumers might still be willing to read the content, tweets, etc. It's more about being honest regarding that. Hi, Davina. Know what you mean. I was talking with someone recently who mentioned creating a blog for a VP, only the VP wasn’t doing any of the blogging. I think that’s exactly the kind of thing that a segment of people will care about and want to know. It’s the kind of thing I’m expecting tools to help uncover.

On the other hand, if people are upfront about the fact that they are not creating all the content, consumers might still be willing to read the content, tweets, etc. It’s more about being honest regarding that.

]]> By: Davina K. Brewer http://nmc.itdevworks.com/index.php/2009/10/dont-shoot-the-messenger/comment-page-1/#comment-761 Davina K. Brewer Sat, 10 Oct 2009 20:28:29 +0000 http://nmc.itdevworks.com/?p=895#comment-761 Wanted to answer your tweet about whether or not you can outsource "personal branding." This and your previous entry about "Image" both mention the catch-22 and obvious conflicts of developing a "personal" brand to get a job, advance a "professional" career. While I'm not sure about the possible future rating system, the outsourcing is happening now: in business, as you say with ghost writers and bloggers and SM consultants that create complete profiles on behalf of clients. I read a job description today, about a SM "strategist" who would have to do X-number of: tweets, FB updates, friends, blogs, comments, LinkedIn answers and polls and posts...all for someone else, as someone else. I am not talking about the technical side of creating/maintaining a Facebook page for a firm, monitoring the brand on Twitter, or strategic counseling and helping someone learn how to use their own voice in SM. I get that someone is going to at times staff out work like, "hey update my LI with this" or "tweet that I just met @namedrop." This read like...being someone else , with little or no input from them, all for the sake of creating this "professional expert with a real person behind it" online persona. If we do look for uniqueness and authenticity, hopefully we'll be able to spot these fake from the real deal. FWIW. Wanted to answer your tweet about whether or not you can outsource “personal branding.” This and your previous entry about “Image” both mention the catch-22 and obvious conflicts of developing a “personal” brand to get a job, advance a “professional” career.

While I’m not sure about the possible future rating system, the outsourcing is happening now: in business, as you say with ghost writers and bloggers and SM consultants that create complete profiles on behalf of clients.

I read a job description today, about a SM “strategist” who would have to do X-number of: tweets, FB updates, friends, blogs, comments, LinkedIn answers and polls and posts…all for someone else, as someone else.

I am not talking about the technical side of creating/maintaining a Facebook page for a firm, monitoring the brand on Twitter, or strategic counseling and helping someone learn how to use their own voice in SM. I get that someone is going to at times staff out work like, “hey update my LI with this” or “tweet that I just met @namedrop.”

This read like…being someone else , with little or no input from them, all for the sake of creating this “professional expert with a real person behind it” online persona. If we do look for uniqueness and authenticity, hopefully we’ll be able to spot these fake from the real deal. FWIW.

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