Comments on: Twitter for Business: Picking a Username

By: Rich Redman

Rich Redman — Thu, 23 Jul 2009 21:47:13 +0000

My advice would be that you want to show both your humanity and your expertise in equal measure. If you’re an expert with no humanity, you seem cold and uncaring. If you’re a human with no expertise, there’s no reason to listen to you.

By: admin

admin — Wed, 22 Jul 2009 23:48:30 +0000

Thanks for your comment! I agree wholeheartedly that a business needs to know its reason for being on Twitter. Having clear goals makes it easier to come up with some way of measuring whether you are achieving them, as well.

By: Ferg Devins

Ferg Devins — Wed, 22 Jul 2009 14:48:53 +0000

I really like where you are coming from on your perspectives here. The over riding comment I provide to people is to have and know your “reason” for being on Twitter. You outline some really interesting context for why an individual or company might be on Twitter. The other factor is that people will either follow you or not. Some etiquette is required…but I think that each and every brand, company, business or individual is unique to themselves. In this light, a consumer may not want our Molson team just broadcasting coupons and news…but another consumer brand may actually actract followers because that audience wants couponing. The other critical element is the humanization of a brand. We’ve received so many comments and leads becuase we showed up as people working with a brand…rather than just transmitting a message for a brand. Nice work. Cheers @MolsonFerg