BingTweets — Bing and Twitter Integration

In yesterday’s blog post, I said to watch for additional Bing-Twitter integration coming very soon. And here it is. The following is straight from my contact inside Bing.

“BingTweets matches trending topics on Twitter to Bing search results.  It will showcase the power of Bing by surfacing the latest trending topics on Twitter and generating a dynamic view of the tweet stream and then execute a Bing search for the topic.   Users will then be able to easily share links to these search results (that showcase Bing’s strengths) with their social networks on Twitter and Facebook.

• There will be a blog section where the web’s most popular/influential bloggers will initiate an engaging conversation about using the Internet to make better decisions.

• Twitter element to identify key trends as interesting Bing search terms”

“BingTweets Debuts

As part of our ongoing efforts to explore options in real-time search, we’ve partnered with Federated Media and Twitter to create BingTweets which fuses Bing search results and real time content from Twitter in an interesting new interface. How does partnering with Twitter make Bing a more effective decision engine? Many people share their thoughts on Twitter, and search engines don’t currently do a great job of capturing that real-time content. We designed Bing to help you make faster, more informed decisions, and, since people often turn to real-time content to help them make decisions, BingTweets was a logical next step.
For example, when Harry Potter and the Half Blood Prince comes out tomorrow, you may want to scan the official reviews, local theater listing, AND the latest Tweets on the movie to help you decide whether to rush to see it. With BingTweets, you can cover all that ground in one place.

BingTweets pulls in trends from Twitter and filters into categories such as “Popular Now,” “People,” “Places” and “Products” enabling easier navigation of the ever changing trends on the Web. You can also fire off a search on any topic of your choosing to see the related search results from Bing and Twitter discussion.

Check it out at BingTweets and let us know what you think.

Whitney Burk, Director, Bing”